Case Study: Travel App

Overview

Product: This Travel App gathers an abundance of information about events, attractions, dining hotspots and activities while offering a bunch of other exciting features.

Guide: Personal Project

Duration: 5 working days

My Role: UX Design, UI Design

Responsibilities: Creating assumptions, a proto persona based on these assumptions, a user flow, paper and digital wireframes, and low and high-fidelity prototypes.

Goal: The main goal for the design was to create two versions of an app dedicated to a specific city. The app aims to provide a wide range of information about the city, aiding visitors in fully embracing and experiencing everything it has to offer.

Assumptions

  • Users have a need for a dedicated page where they can view and manage their favorite items, such as events, sights, suggestions for food and drink and activities.
  • Users expect and desire the app to provide personalized recommendations tailored to their preferences, behavior, and historical interactions within the application.
  • Users expect the app to feature a section that highlights popular items.
  • Users desire to be able to write reviews for items within the app, as well as access reviews written by other users.
  • Users have expressed a pain point related to the inability to mark the places they have visited and the activities they have engaged in within similar apps.
  • Users have expressed a pain point regarding the lack of a feature that allows them to easily discover places nearby the one they are currently checking within similar apps.

Proto Persona

User Flow

I have created a user flow that illustrates how users will interact with the product.

Paper Wireframes

I took the time to draft iterations of each screen on paper, then I used the ideas I liked the most and created the final version of my paper wireframes.

Digital Wireframes

I created the digital wireframes using Figma and then using the completed set of my digital wireframes, I created a low-fidelity prototype. You can find the wireframes and the low-fidelity prototype here.

High-fidelity screens

Lastly, I created the mockup screens and the high-fidelity prototype. You can find the mockup and the high-fidelity prototype here.

Thank you!

Thank you for your time reviewing my work on this Travel App assignment! If you’d like to see more or get in touch, my contact information is provided here.

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